We all use various levels of research to make decisions while designing, particularly interactions, but a lot of it is simply stuff we know because we stay up to date in our field and have good instinct. How much information (studies, analytics, etc) do you give a client to demonstrate why you've made certain choices? How would you reply if a client asked your reasons for something, and the answer was as simple as, "I just know because it's my job to know"?
Great design resource
100 Things Every Designer Needs to Know About People (Voices That Matter)
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