Hey /r/design ! I'm currently studyin design, but starting on the summer I'm involved in a project where it's the first time I'm actually getting paid good money, and my job is to create a complete design and brand for a product the company is planning on launching.
The company wants the product to be completely standalone and have no reference to their brand, so in a way I am creating something completely from scratch.
I'm a bit puzzled as to where do I start with this? So many things in school have been quite narrow or clear on what part needs to be done.
Any help?
Great design resource
100 Things Every Designer Needs to Know About People (Voices That Matter)
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