When working on a billboard design for our company, the sales guys had a lot of, what I would consider, pointless or harmful changes. Essentially we have a piece of our equipment on a billboard with our logo and "buy from us today"
they want to add another piece of equipment which would mean the text and our logo would be smaller. I thought this would be visual noise and hurt the effectiveness of the ad but I don't have any data to back it up besides my own opinion.
Has there any been studies on billboard design, or general print design, that show what is most important when designing an ad?
Great design resource
100 Things Every Designer Needs to Know About People (Voices That Matter)
Submitted March 11, 2019 at 03:12PM by SP4CECOWB0Y https://ift.tt/2TJ1y5n
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