I’m running a color workshop at work (an intl. organization). We’re just now putting our branding guidelines together and we want to test for a secondary palette. Any ideas on the best way to do this?
Our branding team consists of creatives from video, print, events, marketing comm, and digital (apps, web). I’m having everyone bring secondary colors they think work for their team.
What exercises should I conduct? What should I be mindful of? Is it egregious to have a secondary palette for each team? How best should we test the colors the teams are bringing? I’m obviously a bit anxious and don’t want to waste my colleagues’ time.
Great design resource
100 Things Every Designer Needs to Know About People (Voices That Matter)
Submitted June 11, 2019 at 06:55PM by santanaleana http://bit.ly/2ZmJIo1
No comments:
Post a Comment