So i've just read read Typophoto twice, but there are several things that aren't quite clear to me.
Gutenberg's typography, which has endured almost to our own day, moves exlusively in the linear dimension. The intervention of the photographic process has extended it to a new dimensionality, recognized today as total.
What does he mean by linear dimension, and what by total (dimensionality)? Moholy-Nagy goes on to say that "typeface and typesetting rigidly preserved a technique that admittetdly guaranteed the purity of the linear effect but ignored the new dimensions of life." So now, linear dimension has become linear effect. Are those to the same? What are those "new dimensions of life", is he talking about technology?
Instead of using typography -as hitherto- merely as an objective means, the attempt is now being made to incorporate it and the potential effects of its subjective existence creatively into the contents.
What are those "potential effects of its subjective existence", what "the contents"?
This is so far the only thing i have read by him. Maybe the lack of understanding comes from not being more familiar with his writings. Graphic Design Referenced is something i have read in the past, but Here's a link (pdf) to the essay if someone wants to read the whole thing.
Great design resource
100 Things Every Designer Needs to Know About People (Voices That Matter)
Submitted April 23, 2016 at 03:00PM by kristallisiert http://ift.tt/217KvnQ
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