First of all, apologies for the vagueness of this, I can't be too specific about what I'm doing. To make it easier, I'm going to use politics as a stand-in analogy. Sorry.
I'm working with a brand who have a huge range of similar products with different attributes but can be split into some broad categories, each to varying degrees. To help people new to this particular type of product, they have traditionally used x-y matrix scatter diagrams that show each of the products, just like this political compass.
Lets say that you had purchased a Dalai Lama and you liked it; this chart would show you that might then want to give a Nelson Mandela a go. Maybe you were given a Robert Mugabe for Christmas and you liked how Fascist it was but at the same time, found it a bit too Communist for your taste. This chart would show you that a Silvio Berlusconi might be a good idea.
The problem is that these diagrams are fucking ugly, and that the more dictators you add to them, the harder they are to use quickly and easily. I need to come up with a way to visualise this beautifully and simply for use in a very large number of retail environments where people don't spend much time shopping, and are generally quite new to the dictator purchasing process. It needs to be easy to understand first and foremost, look attractive in a retail setting, and help inform the retail design itself.
Other variations have included things like this wheel which can show the continuum quite nicely, so there's always that to fall back on if need be.
I'm aware this makes no sense at all, but your help would be much appreciated. Any advice, ideas, suggestions, comments or queries would be well received.
Great design resource
100 Things Every Designer Needs to Know About People (Voices That Matter)
Submitted December 02, 2016 at 02:35PM by thisisnotariot http://ift.tt/2guGT0O
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