This is what I currently have.
I'm not really liking how it's looking right now, but I want to go in a similar direction. The brand is a fast train between cities. The logo has to be typographic only. I went with Helvetica Rounded as the base font as I want to represent values of simplicity, continuity, seamlessness and flow. The idea I'm going for is to incorporate those "subway map/train map" lines within the type. I just need to figure out a way to do that in a way that looks good. Thanks to anyone that can help out!
Great design resource
100 Things Every Designer Needs to Know About People (Voices That Matter)
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