I've always found specifying character limits to clients to be unprofessional and/or extremely unreliable.
An example is a headline that must fit in a maximum of two lines for a design.
The variation of sentences means the character limit of a worst-case scenario of wide characters vs best-case scenario of thin characters means that the guidance is too strict or too lenient.
This then means designs ship with copy that doesn't work well, or copywriters who have been limited too much by strict limits.
This challenge is made more complicated given responsive design where we might have drastically different copy sizes and copy dimensions on different viewports.
I don't have a good answer for this one but I am curious if anyone in the design community had any ideas.
Great design resource
100 Things Every Designer Needs to Know About People (Voices That Matter)
Submitted September 20, 2016 at 11:30PM by pixelpp http://ift.tt/2ckGRCY
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