I am a designer at my firm. My superior in the creative department is our sole creative director (pretty straightforward there)
I am finding, however, while working here, that the account executives here are really reliant on the creative team (but the creative director specifically) for a lot of language related stuff, like the general concept ideas for ad campaigns, annual report themes, sometimes even more detailed stuff, like getting into the messaging and amount of copy that goes on pages.
They seem especially reliant on the CD for annual report themes. If the CD isn't in an AR report theme brainstorming session, we might not really generate a lot of good themes, because they just seem kind of lost without him. Then they will look to me (or one of the other designers) like we are supposed to fill in the blank and provide compelling language for the theme.
Also, a lot of times on web design projects, I feel like I am the one basically deciding how much content/copy goes on pages because I have almost nothing to start with content wise and am rarely provided with much guidance when I ask.
Is this normal at your firms? I just am surprised that all these people who basically work in marketing and communications everyday are so dependent on creative for these more language based things.
Great design resource
100 Things Every Designer Needs to Know About People (Voices That Matter)
Submitted January 16, 2019 at 06:53PM by TheClevelandUnicorn http://bit.ly/2HdqVHz
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