[UI] Creating a definitive list of adjectives to define a product's identity

Hey everyone,

I'm a UX & UI designer and — like a lot of you — I've been facing customers for a long time.

One of the most common tool I use in order to understand what identity they want for their product is to ask them to give me 2-3 adjectives they would use to describe their product.
One of the issue with this method is that you need to extract actionnable adjectives versus general adjectives (like "beautiful", "simple"...).

My rule of thumb is that — if you can't think of a palette from the adjective alone — it's probably not an actionnable adjective.

My end goal is to be able to provide my clients with a short list of identity adjectives paired with palettes & font combinations to help them choose faster and more efficiently.

This is where I need your help and experience :

With trial and error, I've already defined a list of 5 non-overlapping adjectives with concrete meaning :

• Serious (safe, corporate...)
• Modern (avant-garde, hype...)
• Playful (fun, joyful...)
• Luxurious (Fancy, high-end...)
• Warm (welcoming, friendly...)

I'd love for you to challenge my current list and add — from your experience — the adjectives you think would fit!

Thanks a lot

Great design resource

100 Things Every Designer Needs to Know About People (Voices That Matter) Submitted November 24, 2017 at 09:44AM by veryGoodPancakes http://ift.tt/2ziwCeM