Monday, 18 December 2017

Since when and why there's a trend of minimalistic lower-case logos?

I've been noticing lately that various companies have really basic topography in their logos, and they write their brand in lower-case. This is crearly a minimalistic style, but how and when did it start?
To list some examples: adidas, pepsi, amazon, steelseries and supreme



Great design resource

100 Things Every Designer Needs to Know About People (Voices That Matter) Submitted December 19, 2017 at 05:20AM by Rilows http://ift.tt/2oJFb1y

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