How do I tell a client that their logo has a terrible abbreviation?

I'm from Nepal, where English isn't the first language although taught in schools, which is relevant because I just came across the company's client (who owns a hotel business) whose logo (based on their business name) has the letter 'C' & 'P' together on a cottage roof. And you know what CP really stands for.

What process should I be taking if I were to mention similar unfortunate design choices to the clients?

Great design resource

100 Things Every Designer Needs to Know About People (Voices That Matter) Submitted March 26, 2019 at 05:59AM by DriftingSteps https://ift.tt/2JEFPYD