I'm the owner of a consumer brand (no experience in advertising, at all!) and I've appointed myself as the creative director of a rebrand and reposition project we're working on. I want to do it myself because I feel like no-one else will share my passion for this brand, along with having a great understanding of our customers needs, a clear vision of what we want to look, sound and feel like and cost retraints.
The visual assets will be used on our website, product packaging and marketing collateral.
I've decided on using photography and a specific illustration style (50/50 on website, 100% illustration style packaging), but what exact assets do I need?
Does anyone have any experience with this process? How can I thoroughly determine which assets are needed, and have an artist produce them?
I'm trying to consider future content, the stories and messages we want to tell, but I'm starting to feel pretty damn lost.
Great design resource
100 Things Every Designer Needs to Know About People (Voices That Matter)
Submitted May 07, 2019 at 08:56PM by holdthebabyy http://bit.ly/2V7rsfK
No comments:
Post a Comment