How do you like to see your Creative Brief's organized?

We're working on reworking our creative brief templates, and I was wondering if designers had preferences to how Creative Brief's are organized?

We have about 40 standard deliverables per project, with 5 copy levels, and right now they're sort of organized by the kind of asset they are (website asset, partner banner ads, social/generic internet, etc).

My question is, from a designers perspective, is it better to group by the kind of asset, or is it better to group by Copy levels?

Example of two of our Copy Levels:

A) IMAGE ONLY, COPYRIGHT, PHOTO CREDIT

B) MARKETING TITLE, DATE(S) #HASHTAG, LOGO(S), COPYRIGHT, PHOTO CREDIT

Great design resource

100 Things Every Designer Needs to Know About People (Voices That Matter) Submitted March 01, 2017 at 04:42PM by brenton07 http://ift.tt/2lreqrS