My company goes on press checks for most things we print, unless they are really small.
I have never personally found the process an efficient use of time. I usually end up waiting for hours only to look at the proof for a few minutes, say "looks good" and then leave.
Seems like my coworkers are all extremely nit picky about getting everything exactly right. Which I get, if we were working on like art books or product catalogues where the absolute exact color matters, but we don't do that.
When they go on press checks they might quibble for 30 minutes about whether someones face looks sliiiightly more pink in the color proof than they think it should, or if a blue has just a tiiiiiny almost unnoticeable excess amount of yellow.
One of the printers said he will go months at a time without getting one, just us.
Great design resource
100 Things Every Designer Needs to Know About People (Voices That Matter)
Submitted March 22, 2018 at 01:53PM by TheClevelandUnicorn http://ift.tt/2G2MntA
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