About moodboards

I'm sorry if it's a stupid question and topic but I'd really like to hear the thoughts of other people.

I recently saw a moodboard in one designer's IG feed. It was my first encounter with this technique. Is it an actually useful tool or just another social media mantra of "lifestyle-designers"? Does it affect the end product? Or makes working process somehow easier/mellower?

What are your experiences?

Great design resource

100 Things Every Designer Needs to Know About People (Voices That Matter) Submitted August 22, 2016 at 01:16PM by nolightsplease http://ift.tt/2bbkwKM