So a bunch of us are in the process of launching a full-service creative agency. I was wondering what kind of things should be identified before working on our own brand identity.
I've been tasked with starting the work on our brand positioning, communication style, tone of voice, etc. I have asked the co-founders to be present tomorrow so we can discuss the overall strategy and what their vision of the company is.
What kind of things you feel are important to address first before we dive into the actual work?
Great design resource
100 Things Every Designer Needs to Know About People (Voices That Matter)
Submitted July 18, 2018 at 04:53PM by tandtroll https://ift.tt/2L8DhCg
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