Hey design friends!
I'm an inexperienced designer working to build my portfolio. As such I have conned (mwahaha) a friend into letting me do the branding for his small (think <5 people) construction business.
Here's my issue:
His business offers two main "types" of service -- concrete and carpentry. He's asked me to design a wrap for his truck (think a 10' cube van), which he uses for both businesses. He has expressed a desire to sort of separate his services into two companies under the same umbrella with the concrete side more marketed toward commercial builders and the carpentry (decks and fences) marketed toward the residential homeowner type sector.
I have done some research and I've seen it indicated that a good wrap does not include bullet-point lists of services offered. I've come up with a few possible ideas to "handle" this 2 businesses on one cube van situation.
1) A pretty, eye-catching design with minimal text branded under generic "construction" that intrigues the viewer enough to check out the website or call the boss man to ask about his services. I'm thinking this could include some abstract elements of the business (ie: include the spray texture for the foundation waterproofing and maybe some wood grain for the carpentry side).
2) Ignore the existing design advice and include a few keywords pertaining to the services offered on a split but complementary type design. It's a small company and as yet people are unlikely to make the brand association between the name and the services offered, so there's some appeal to this approach.
3) Try an all-encompassing picture-- like, a house with the foundation exposed and a fenced yard which represents the facets of the business in a more literal way, and keep text to a minimum.
Thoughts? Critiques? Advice?
Thanks guys!
Great design resource
100 Things Every Designer Needs to Know About People (Voices That Matter)
Submitted May 25, 2017 at 09:30PM by LifterofThings http://ift.tt/2qoS5NT
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