Wednesday, 25 November 2015

Social media ice breaker

If you like to do cold sales like me, I want to share a strategy that has been killing it for me lately.

I've been pitching restaurants. I'll go in mid afternoon, have a meal and a beer (for courage), put a glowing review on all their social media pages, yelp, etc. then ask to speak with the owner.

When I see the owner, he/she will be overjoyed to see my five star reviews (I open with that) and he/she is then completely receptive to hearing me talk for 15 minutes about my app.

In addition, this technique keeps you right in the owner's face at all times. Every time they go to their facebook page they see my ugly mug grinning out at them behind a glowing review, keeping the memory of our encounter fresh. I will also follow them and like every post.

Anyway, I've made a few dozen sales this way so I thought I'd spread some of my experimental street wisdom. Modern business owners see a high value in the currency of online reviews.



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